Certified Brand Manager

Course Overview

The “Certified Brand Manager” program is designed to increase the effectiveness of brand managers and others involved in marketing products and/or brands. The workshop provides tools and knowledge for developing, strengthening and maintaining a brand or portfolio of brands. It covers:
→ The roles and responsibilities of brand management;
→ How these evolve over time, the key organisational interfaces, and the use of the classical Marketing “Ps” to strengthen a brand.
→ The different levels of the brand (e.g., elements, attributes, personality & core values)
→ How each plays an important role in developing & maintaining strong relationships with customers.
Overall, the course will provide insights into achieving the ultimate payoff by maximising brand equity and brand value. The exam at the end of the course will help you meet all the prerequisites to become a “Certified Brand Manager”.
Certification Credentials
Through the Certified Brand Manager course, individuals have the opportunity to pursue continuing education and increase industry involvement and industry-wide recognition by achieving the certified designation. The workshop includes an exam and all other prerequisites to qualify for the “Certified Brand Manager” professional certification from the Association of International Product Marketing & Management (AIPMM).

Key Takeaways

1. Increase your effectiveness as a brand manager by learning industry best practices used successfully all over the world
2. Earn a globally recognized certification credential to boost your career as a Certified Brand Manager
3. Learn how to create stronger relationships between your brand and your customers
4. Understand the role of brand management and its relationship to functional marketing, product management and other key stakeholders
5. Bring tangible growth results to the organization as part of a strong brand team